Digital Advertising
Advertising, Interaction design, Animation
Challenge
Blis designs and delivers live omnichannel campaigns for major brands. The challenge was creating campaign assets that dive high engagement while being easy to launch and test. Existing campaigns lacked feedback loop for design performance, which meant creative decisions weren’t always data driven.
Goal
Improve user engagement and CTR across digital ad campaigns by delivering dynamic, visually compelling creatives that align with client goals. Strengthen brand impact while maintaining performance metrics across platforms (mobile, desktop, CTV, DOOH).
Process
· Reviewed 300+ omnichannel campaigns across AU & NZ to identify engagement patterns.
· Translated performance data (CTR, time-on-ad, drop-offs) into design hypotheses
E.g. Simplifying layouts, adding animation for attention capture.
· Created iterative design cycles where assets were refined in response to real campaign performance.
· Collaborated with marketing to align creatives with brand voice while maintaining usability and clarity.
SOLUTION
I designed and delivered over 300+ campaign creatives, with a focus on high-performing UI and animation. By analysing campaign performance data (CTR, viewability, dwell time), I iterated on design approaches, experimenting with motion graphics, layout hierarchy, and interactive cues. Collaborated closely with cross-functional teams (sales, marketing, data insights) to align creative strategy with campaign objectives. My work directly contributed to increased CTR and brand visibility in competitive industries such as FMCG, tech, and automotive.
OUTCOME
· Campaigns achieved higher CTR and engagement rates.
· Stakeholders gained confidence in design decisions, as they were tied directly to measurable results.
· Set up a reputable design performance loop for future campaigns
